Video characteristics of the YouTube videos included in this study.
| Variable | Mean | SD | Minimum | Maximum |
| Video duration, min | 5.9 | 5.9 | 1.1 | 29 |
| Views | 73,785.3 | 391,662.7 | 323 | 2,781,849 |
| Days since upload | 1475.5 | 1177.6 | 232 | 4413 |
| View ratio | 31.0 | 105.3 | 0.3 | 747 |
| Comments | 11.6 | 21.6 | 0 | 108 |
| Likes | 252.2 | 1136.9 | 0 | 8084 |
| Dislikes | 30.5 | 172.3 | 0 | 1222 |
| Like ratio | 87.4 | 23.6 | 0 | 100 |
| Video Power Index | 27.6 | 91.7 | 0 | 649.6 |