We describe a directed evolution approach that should find broad application in generating
enzymes that meet predefined process-design criteria. It augments recombination-based …

This article reports the results of a meta-analysis of experimental studies which have
examined ten different factors felt to influence response rates to mail surveys. The form of meta-…

This article focuses on the impact of a new brand extension introduction on choice in a
behavioral context using national household scanner data involving multiple brand extensions. …

Three hundred twenty-six adolescents participated in a study that explored the issue of how
much attention teenagers pay to health warnings in cigarette advertisements. The research …

The internet has the potential to reshape consumer buying patterns. Using a survey of 307
internet users, we explore four domains: consumer attitudes, internet experiences, …

Recent studies have revealed a strong correlation between the directionality of reservoir flow
in waterfloods and the local orientation of horizontal earth stresses. Field applications are …

Much of the controversy surrounding the advertising of tobacco and alcohol products concerns
the impact on young people. Eye tracking was used to determine how a large sample of …

Carbonic anhydrase (CA) is one of nature’s fastest enzymes and can dramatically improve
the economics of carbon capture under demanding environments such as coal-fired power …

The relationship between advertising message strategy and television commercial effectiveness
is investigated. More than 1,100 commercials were grouped into different message …

The frequent low abundance of architecturally complex natural products possessing
significant bioregulatory properties mandates the development of rapid, efficient, and …